The challenge
Gang4 helps brands run Partnership Ads with UGC creatives. It's a technical topic: the promise had to land in a few seconds, and make people want to book a demo.
We started from their website, their colors and their real creatives, so the video would feel like them from the very first frame.
A hook that hits
A wall of real creatives scrolls by, then two numbers stick onto the screen like stickers.
The interface, replayed
The platform rebuilt in animation: approve, reject, launch in one click.
A voice with life
An expressive voiceover: every keyword lands right on its animation.
Six versions to find the right rhythm
v1First version
The problem, the platform's four steps, the profiles and the call to action.
v2Faster opening
Hook redone in 4 seconds, giant numbers, livelier profiles.
v3The wall of creatives
A wall of real creatives scrolls by, with the −19% and +13% stickers slapped on top.
v4Transition to the logo
The numbers fade out fast and the logo opens in a circle, right on the beat.
v5First voiceover
A voice recorded scene by scene, with the music ducking under it.
v6The voice comes alive
Emotion, emphasis, and every keyword landing right on its animation.
